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Category Manager

52 x bekeken

Geplaatst op: 12 okt. 2017
Sector: privaat
Dienstverband: vast
Specialismes: Product Related
Locatie: Utrecht


We are looking for a Category Manager for our Consumer Goods Business Unit in the Netherlands. Some of our leading brands are Edet, Tempo, Tena, Libresse, Demak’Up and Plenty.

You will be part of the Customer Marketing team, consisting of two Category Managers, a Shopper marketer, a consumer contact officer and an E-commerce trainee. As Category Manager you will report to the Customer Marketing Manager CG Netherlands

You are responsible for developing category plans and implementing category management strategies to generate growth. You are acting as the interface between Sales and Marketing and participate in multifunctional teams.

Main Tasks

The tasks are divided in 3 key areas;

Category management; Develop and lead Category Management activities to win in prioritized channels with the key customers. Drive the category management way of working to deliver growth for the customer and Essity. This includes category vision implementation where you, together with Sales and the Retailer, translate the vision, customer category insights, the customer strategy and the Essity brand strategy into a strategy and activation plan. You build and manage a solid relationship with the customer (together with Sales). You give input to pricing strategy (consumer prices) and the promotion strategy, assortment and shelf advice (Planogramming).

Operational brand teams; Together with Marketing, Sales and Logistics you are the operational brand team for the brands in your category. The team is responsible for the development of the operational brand strategy and business plan for the coming year. You follow up on the KPI’s and come up with action plans to reach all the goals in the current year. Next to that, proactively bring new insights into the team that are relevant for the development and action plan of the brand.

Project management; Participate in and/or lead projects for the brands that fall in your category. For example, the introduction of NPD’s. You are also responsible for successful launches of these NPD’s at customers (via tradekit/sales presentations)

Key Competencies

  • University Business Degree or similar education
  • 2-3 years of experience in Category Management, Customer Marketing, Marketing, Sales or similar role
  • Ideally experience in building shelf layouts (with the software Spaceman)
  • Customer facing experience is an advantage: grocery or drug retailer or pharmacy chain
  • Experience in interpreting retail panel, consumer panel and POS data (mainly Nielsen & GfK)
  • You are Customer, shopper and consumer driven, proactive and always looking for opportunities to improve and grow the business
  • Excellent analytical skills, creative, can think outside of the box and communicate effectively
  • Fluent in Dutch and English (spoken and written)

Essity at a glance

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at

Location: Europe, Netherlands, Zeist
Function: Marketing
Ref.Nr: SCA04789
Application deadline: 2017-11-18

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